TechMarcom, Inc. Wins Bonita Software Business:
PR Agency Expands Wireless/M-Commerce Tech. Practice

WESTFORD, MA, May 10, 2001- TechMarcom, Inc. (www.TechMarcom.com), an independent agency offering high-tech PR on a project-basis, today announced it has been selected by Bonita Software of San Francisco, CA for a variety of public relations services. Bonita is a provider of java-based wireless solutions and infrastructure software to mobilize information and applications to any type of wireless device.

The signing of Bonita expands the agency's wireless and m-commerce practice. It is also agency of record for wireless ASP GeePS, Inc. of Cranbury, NJ, and TechMarcom practitioners have worked on major telecom accounts including AT&T, Broadcom, Motorola, National Semiconductor, Insight Electronics, Red-M, and MagNetPoint.

"We decided against larger agencies, fearing that as a smaller client, we would be serviced by junior players. We were pleased to find an agency that offered a high level of expertise in such a young industry," said Rick Loughery, Bonita Software's director of marketing. "TechMarcom offered us wireless industry understanding, expertise, and even tactical execution performed by senior staff. It's the marketing communications support we need when we need it, without needless costly extras."

The agency, headed by high-tech PR veteran Jon Boroshok, was created to serve the special needs of start-ups, emerging technologies, and even some well-established companies that are often unmet by traditional agencies. TechMarcom has developed a new business model, offering marketing communications services on an "as-needed" or a la carte basis. The agency provides senior counsel and execution at below market rates, and does not assign inexperienced, entry-level personnel to smaller accounts.

"Wireless and m-commerce technologies are growing, even in this down economy," said Boroshok. "We can leverage our expertise in these areas to help promising upstarts like Bonita Software. They've had some great success for companies like BMW and Motorola, and we're ready to help them continue their winning ways."

About TechMarcom, Inc. and Marcom Outsource
Based in suburban Westford, MA, TechMarcom, Inc. (www.techmarcom.com) provides marketing communications for emerging technologies. TechMarcom is the agency of record for wireless ASP GeePS, Inc., Adlex, Inc., a performance management appliances company in Marlboro, MA and for iWant.com, a direct response advertising infrastructure provider in Burlington, MA. The agency has also done project work for PTC, the Cognos Corporation, Monster.com, and Angstrom Microsystems among others.

Through Marcom Outsource, the agency has developed a new business model, offering marketing communications services on an "as-needed" or a la carte basis. The agency provides senior counsel and execution at below market rates, and does not assign inexperienced, entry-level personnel to smaller accounts.