Sample Pitch Letter for The Monster Board
Dear Editor:
Headlines keep reporting company downsizings, but Labor Department figures show unemployment is running low. People are finding new jobs, and businesses are finding new employees. Many of them (including some of your audience) are striking paydirt using the Internet.
According to a new report from Forrester Research, Inc., the future of "netting" a job looks promising. The report projects revenue from online job listings to double from $4 million in 1996 to $8 million this year, and increase by more than six fold in 1998.
You might even want to look at employment and jobs from a new angle: how has the Internet changed recruitment and job hunting since the last time unemployment was so low? How are businesses and individuals "working the 'Net?"
We can provide you with an industry expert, statistical information, case studies of individuals who have found their jobs (even non-technical ones) online, and companies who recruit online.
Now that President Clinton has been given another four years to get the country on the Internet by the year 2000, Internet job hunting and recruitment is a timely and interesting business trend story.
EXPERT: Jeff Taylor, CEO of The Monster Board, the leading career center on the Internet. Jeff is a lively, highly knowledgeable expert on Internet job hunting and recruitment for large corporations and small businesses.
Taylor's expertise extends to such topics as online resumes and cover letters, job hunting techniques, risks to take, and pitfalls to avoid.
STATS: Outplacement firm Drake Beam Morin recently surveyed a number of unemployed Americans and found that 19 percent logged on to the Internet to look for opportunities. More importantly, however, each applicant recorded an average of 5.6 job leads and 1.2 interviews from their online efforts. And the numbers are even more impressive with people under age 40.
The Forrester report also projects that $1.5 billion in local advertising will shift online by 2001, with classified and directory ad dollars leading the way.
The Monster Board is a major player in online advertising. Its revenues are comparable to the Top 10 Web Publishers based on an August 1996 Information Week report.
Approximately one million people per month visit The Monster Board (http://www.monster.com) for access to more than 50,000 job openings (representing more than 4,000 employers) and nearly 75,000 online resumes.
Please feel free to call me at 201-539-0300 ext. 272 or contact me by email at jborosho@nj.poppe.com if you have any questions or need additional information.
Regards,
Jon Boroshok
Senior Account Executive
Poppe Tyson Public Relations
201-539-0300 x 272
jborosho@nj.poppe.com
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