Agency Adds Wire-free Electricity, Software, and Managed Security Services Clients

WESTFORD, MA, NOVEMBER 11, 2002 - It's been a busy fourth quarter for independent agency TechMarcom, Inc. (www.TechMarcom.com). TechMarcom provides value-based public relations and marketing communications for emerging technologies. The agency today announced it has been selected as the U.S. agency of record for Namo Interactive, a South Korean developer and global supplier of software solutions for the World Wide Web. Namo is TechMarcom's third new client this fall, joining wire-free electricity pioneers MobileWise, Inc., and managed security services provider QinetiQ Trusted Information Management.

MobileWise, Inc. (www.mobilewise.com) of Palo Alto, California is a fabless semiconductor company that offers the first commercial safe wire-free electric power technology. The privately held company has multiple patented technologies for its groundbreaking wire-free electric power technologies.

Headquartered in Worcester, Massachusetts, QinetiQ Trusted Information Management (www.qinetiq-tim.com) offers a complete range of leading-edge security solutions to meet and manage the needs of international organizations. The company's key offerings are: Professional Services, Managed Security Services, Digital Investigation Services (Forensics), Education, and Research.

Namo Interactive's (www.namo.com) focus is on creating easy-to-use, yet powerful products that help Web developers of all skill levels build exciting, cutting-edge content for the Web. Working with the company's U.S. headquarters in Stoneham, MA, TechMarcom will be launching WebEditor5.5, an award-winning Web authoring tool.

"TechMarcom offered us industry understanding, expertise, and tactical execution performed by senior staff only. It's the marketing communications support we need when we need it, without needless costly extras," said MobileWise CEO Andy Goren.

TechMarcom was created to serve the special needs of start-ups, emerging technologies, and even some well-established companies that are often unmet by the outdated business models and practices of traditional agencies. TechMarcom has developed a new business model, offering marketing communications services on an "as-needed" or a la carte basis. The agency provides senior counsel and execution at below market rates, and does not assign inexperienced, entry-level personnel to smaller accounts.

This fall, TechMarcom has done project work for Netspoke, Inc. - a Boston provider of virtual meeting solutions to businesses worldwide, Perle Systems - a developer, manufacturer and vendor of networking products, Simplex-Grinnell - a unit of Tyco International's Fire and Security Division, and helped launch BRE Systems - a provider of a new class of productivity software for product development and management.

"While most large agencies are still laying off experienced practitioners in favor of cheaper junior staff, TechMarcom's unique business model affords our clients the expertise and business acumen of veteran consultants, the range of services and contacts of an agency, and the competitiveness of independent practitioners," said agency president Jon Boroshok. "Our clients pay for results, not a prestigious address and conference room view."

About TechMarcom, Inc.
Based in Westford, MA, TechMarcom (www.techmarcom.com) is an independent public relations agency specializing in value-based marketing communications for emerging technologies. The Biotech Marcom division provides marcom/PR services for the convergence of IT and the life sciences.

TechMarcom is not the recently laid off "dead wood" from a large agency. Started in 1999, no member of the agency team has less than 10 years of experience. The agency does not require a large 12-month retainer, and does not mark-up out-of-pocket expenses or outside services. TechMarcom has decided against a downtown office, so clients pay for results, not just an impressive address and the conference room view.

TechMarcom accounts are serviced by senior professionals at lower rates than most agencies charge for work performed by beginners, and agency president Jon Boroshok leads all day-to-day account teams.