Jon Boroshok's work for
Headlines keep reporting company downsizings, but Labor Department figures show unemployment is running low. People are finding new jobs, and businesses are finding new employees. Many job hunters and recruiters are striking paydirt using the Internet.
In 1996 and 1997, Jon Boroshok served as primary media contact for The Monster Board, the leading career center on the Internet. The Monster Board is a major player in online advertising. Its revenues were comparable to the Top 10 Web Publishers based on an August 1996 Information Week report.
Back then, approximately one million people per month visited The Monster Board (http://www.monster.com) for access to more than 50,000 job openings (representing more than 4,000 employers) and nearly 75,000 online resumes.
Jon's job was to pitch The Monster Board to consumer, human resource/management, and vertical media. As online job hunting and recruitment continued to grow in popularity, he kept The Monster Board in front of the pack.
One of the most important parts of media relations for The Monster Board was to teach the media and HR professionals how to use the Internet to recruit employees. Jon wrote a byline article to provide essential background for editors, and to strengthen The Monster Board's image as the industry leader.
The Monster Board is owned by TMP Worldwide (NASDAQ: TMPW). They are in an elite group of companies that are actually making money on the Internet. The company is the world's largest yellow pages advertising agency, and is also the world's largest recruitment advertising agency.
TMP has taken its profitable core businesses and expanded them to the Internet. The fruits of success include:
- More than 70 of the Fortune 100 are TMP clients
- More than 240 of the Fortune 500 are TMP clients
- TMP's career centers contain more than 50,000 paid job postings
The focus of or Jon's for TMP Worldwide involved pitching the company to financial/business media. To read a sample pitch for TMP, click here.
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