Are Layoffs Really The Answer?
See this article in the December 2001 issue of
Optimize,
a CMP publication.
By Jon Boroshok
Just a year ago,
IT employees such as experienced Java developers were in critically
short supply and high demand. Now, many of those same workers see
their positions treated like disposable equipment that can be kept-or
not-to help achieve financial ratios that please Wall Street.
From programmers to senior managers, we have betrayed, burnt out,
and used up our tech workers. We're bombarded daily with stories
of a tech recession and downsizings at companies including EMC,
Sun, Lucent, Motorola, and countless dot-coms. While some companies,
such as Motorola and others in the telecom industry, are facing
huge losses and must downsize as a matter of survival, the reason
at many others is tied to the stock price. The emphasis on immediate
shareholder value leaves businesses with no long-term employment
strategy and no concern for workers and their families. We cut personnel
not because we are losing money, but because a Wall Street analyst
- not even a company board member - expected a higher quarterly
profit.
The cuts are not limited to high tech. Fifty-eight percent of 1,631
businesses surveyed in the American Management Association's annual
mid-year survey on staffing and structure said they eliminated jobs
in the 12 months ending June 30, 2001-the highest percentage in
the survey's 15-year history. Only one-fourth of those companies
cut jobs because of less demand for their products and/or services.
Most layoffs were the result of structural changes or productivity
gains. The AMA reports that during the 1990-91 recession 75% of
those that cut jobs blamed lower demand.
Perhaps the productivity increases were the fruits of the "free
overtime" salaried workers put in. How does this work? Since the
late 1930s, the 40-hour workweek has been the standard. A salary
buys 40 weekly hours of an employee's labor. Exempt employees often
work longer, but if they miss work, we use that 40-hour figure to
prorate pay, so someone regularly working a 60-hour week for the
same pay "gives away" 50% extra time. Annually, it's like working
for six months free!
According to "Key Indicators of the Labour Market 2001-2002" a
study by economist Lawrence Jeff Johnson, U.S. workers put in more
hours than their counterparts in other countries, and still don't
have the highest productivity levels. Johnson's study shows the
US could learn even more from France, which by lowering the workweek,
sharing the vanishing work, has become the most recession-resistant
economy in Europe, and tops the world in productivity per manhour.
It seems that there's a law of diminishing returns that advocates
working less to increase productivity. Are Americans working more
instead of working smart? Workers in the U.K. and Brazil put in
250 fewer hours (roughly six weeks @ 40 hours), Germans work 500
fewer hours, and Australian, Canadian, Japanese and Mexican workers
devote about 100 hours a year - or 2.5 weeks - fewer to their job.
I'm not suggesting that salaried IT workers should unionize, and
21st century cubicle farms don't really compare to sweatshops of
the early 20th century, but there is no-give-and-take between employers
and employees anymore. Our disrespect for employees' own time, erosion
of the 40-hour/5-day workweek that previous generations fought so
hard for, and the strain on families all mimic conditions that led
to the proliferation of labor unions. Perhaps the American overwork
ethic is leading us back to a sweatshop economy, but this time it's
our white-collar workers and lower/middle management feeling the
pain in the name of shareholder value.
Some argue that the sole function of business is to create wealth.
They greedily extol the virtues of a free market, preach that competition
is always a good thing, and demand instant, often unrealistic growth.
But living quarter-to-quarter is a shortsighted financial strategy
that will lead to less wealth and profitability in the long run.
This policy has already created a free-agent economy where loyalty
is an antiquated notion. Real wages have dropped, while chief executive
compensation has gone through the roof.
According to "Raise The Floor: Wages And Policies That Work For
All Of Us" by Holly Sklar, Laryssa Mykyta and Susan Wefald [Ms.
Foundation for Women, 2001]," Today's minimum wage of $5.15 an hour
would need to be raised to $8 to match the minimum wage of 1968
when adjusted for inflation. Their research shows that a couple
with two children have to work a combined 3.3 full-time minimum-wage
jobs to make ends meet. While tech workers may earn considerably
more than minimum wage, their "real wages" have shown comparable
decreases.
Top management regularly collects huge bonuses for cutting costs,
and the fastest way to do this is to cut employees. While Wall Street
rewards downsized companies with an immediate spike in stock price,
worker morale plummets, and top talent begins to update their resumes
fearing that it will be their turn to go next quarter. Salaried
workers feel no job security, anger toward senior management, and
less motivation. How costly will it be to replace good employees
who leave on their own?
Conservatives whine that retraining is too costly, and not the
responsibility of the corporation. The AMA study argues that those
who follow this school of thought are shooting themselves in the
foot, as there's a strong correlation between increased training
and improved worker productivity, profitability, and shareholder
value. The study discovered that companies with increased training
were 66% more likely to report productivity improvements, twice
as likely to reduce turnover rates, and 150% more likely to improve
the quality of their products and services.
Businesses try not to admit it, but they use layoffs as a way to
weed out less productive, non-traditional, and higher-salaried employees.
Some may even try to use a performance ranking system, but this
would surely favor those who have given up any semblance of a work-life
balance, and do even more to erode the 40-hour workweek and quality
time with families. It's also a way to drive down salaries, as evidenced
by the H-1B visa issue. As the economy tumbles and unemployment
rises, the labor shortage of the past few years has disappeared.
We begged for foreign workers to be allowed into this country on
H-1B visas and successfully used them to create a supply of tech
drones willing to trade work/life balance for steady work--even
for less money. But now that times are tough, H-1B workers aren't
the first to be downsized proving that it was their long hours and
lower salaries that made them attractive.
Companies talk a good game about concern for employees, but the
bottom line remains the bottom line. Where's corporate loyalty to
employees? Some new tech companies still insist on overpriced downtown
office space in places like Cambridge's Kendall Square and New York's
Silicon Alley instead of locating themselves closer to employees'
homes. But an hour-plus (each way) commute won't increase productivity,
and a view of the city skyline won't contain costs and avoid layoffs.
This real estate doesn't show you've arrived, it shows you're mismanaging
money!
Laid off tech workers often find that new jobs pay less than their
previous positions. They're also finding that family-friendly and
progressive policies such as flex time, job sharing, comp time,
and extended part time work are being replaced by mandatory overtime
and squeezing as much as possible from fewer people in the name
of belt-tightening.
Our actions tell working parents to put their jobs ahead of the
family or they're not a desirable worker. Layoffs based on performance
rankings? Forget about putting in a good day's work and going home!
The office is everyplace - workers are expected to check voice mail
and e-mail while on vacation. In the past, that was considered working
off site. Telecommuting? Sure, call in to the office on the cell
phone on the way to/from work, or during the kids' weekend soccer
games. Flex time? Absolutely -- work any 50-60 hours from Monday
through Friday, as long as 9-5 is included. Casual attire? Feel
free to wear sweats to the office on Saturday. Where's the balance
and quality of life?
We own workers before, during and after business hours, and you
can bet that someone putting in a 60-hour week -- even if the extra
20 is non-productive face time -- will be ranked higher, especially
by a manager who is unqualified to do performance evaluation in
the first place. If performance ranking must be used, shouldn't
they be based on how productive an employee is during the "normal"
40-hour week only?
Some will argue that employees have a choice. The office door isn't
chained shut, and workers are free to leave and find something better.
I would argue that long hours aren't really a "choice" today nor
were they in the tech gold rush of 1999 and 2000. The "choice" was
really to do the same, quit or get fired/downsized. There will be
less of a choice as arbitrary performance rankings are used as a
measure of who survives layoffs by creating an atmosphere that disregards
an employee's entitlement to a life outside of work. We demanded
50-, 60-, even 70-hour weeks under the guise of "being competitive."
Competitive with what - everyone else that thought they had to be
competitive? Many IT workers who sacrificed nights and weekends
wound up with worthless stock options, broken marriages, and still
lost jobs when companies decided to "right size" (while top executives
received bonuses for putting people out of work). Not the stuff
that inspires employee loyalty.
According to the AMA study, more than 80% of companies that have
cut jobs over the past five years reported that the work once done
by departing workers was transferred to other employees. Many of
these "survivors" now fearful that they'll be sacrificed for Wall
Street next quarter - would accept less pay in exchange for more
time for life outside of work.
Will we ever return to some sort of productive balance in our lives
or was that just hollow corporate PR? Companies can't continue to
live and die on a quarterly basis because some analyst or corporate
executive has certain expectations of performance. We elect officials
who clearly value profits over people, offering lip service to family
values while siding with business that demands that all our waking
hours be spent at work. Employees shouldn't be sitting in cubicles,
fearfully thankful that they still have a job and nervously reading
this, thinking their performance ranking will be lowered because
they are "not being a team player." Of course IT workers aren't
loyal anymore - they're waking up and smelling the (no longer free)
coffee!
With
over 15 years of experience, Jon Boroshok is a marketing communications
and public relations veteran. He is the founder of TechMarcom, Inc.
of Westford, MA
(www.TechMarcom.com), an agency/outsource specializing in value-based
marketing communications for technology companies. An
accomplished strategist and writer, his articles and columns have
appeared in The Boston Globe, Crain Communications, Primedia Business
Magazines, ZDNet, CMP Publications, East Bay Business Times, Mass
High Tech, Pittsburgh Post-Gazette, DM News, PRWeek, and more. He
has "ghost-written" many articles and white papers on behalf
of company executives, and is also an instructor of graduate and undergraduate
marketing communications and public relations at Emerson College in
Boston. Boroshok
has a B.S. in communications from Emerson College and an M.B.A. in
marketing from Northeastern University.
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