FOR IMMEDIATE RELEASEContact:
Jon Boroshok
TechMarcom
978-502-1055
jb@TechMarcom.com
Westford, Massachusetts, September 20, 1999 -- TechMarcom, Inc. today announced that is has been retained by Kryptonite Corporation of Canton, Massachusetts, for the upcoming launch of a full line of anti-theft devices for notebook computers. Contracted services include media and analyst relations, strategic planning and trade show support. Kryptonite Selects TechMarcom, Inc. As PR Agency
To Launch Notebook Computer Security Lineup
Kryptonite is a leading provider of security protection products and has been the authority on bicycle and motorcycle security since 1971. The company has used its experience to develop the first complete product line of locks for notebook computers, including the computer industry's first 8mm braided steel cable.
"Kryptonite is bringing a much needed high-quality, low-tech product to a tech consumer marketplace. Notebook computer locks play to their strengths, while promoting such consumer-friendly technology is TechMarcom's strong suit," said TechMarcom president Jon Boroshok. "With the recent drop in chip prices, notebook computers are likely to become the primary PC for the majority of users in the coming years. We'll be targeting all consumers, especially travelling businesspeople and students."
"Notebooks are disappearing at work, in dorms, in hotel rooms, and at airports. The time is right for Kryptonite's entry into the notebook security market," said Kryptonite computer security channel manager Courtney Celi. "TechMarcom specializes in bringing new companies and products such as our notebook computer locks to the tech marketplace"
"We look forward to working with Kryptonite," said Boroshok. "They've taken the strength and technology of the toughest lock on the street and built that into the most protective notebook locks available today."
About Kryptonite
Headquartered in Canton, Massachusetts, the Kryptonite Corporation is recognized, demanded and trusted as a leading provider of security products by consumers worldwide. Kryptonite offers a complete line of high-quality security products for automobiles, bicycles, computers, home and jobsites, motorcycles, skis and snowboards. The company is the innovator of the bicycle U-lock. With its patented U-locks, chains, padlocks, disc locks and cables, Kryptonite provides peace of mind for all types and levels of security needs. For additional information, visit the Kryptonite Web site at www.kryptonitelock.com.
About TechMarcom
Based in Westford, MA, TechMarcom, Inc. (www.techmarcom.com) provides marketing communications for emerging technologies and startups. The agency, headed by veteran publicist Jon Boroshok serves the needs of fledgling hi-tech companies that have not gone public and are unable to afford larger agencies.
TechMarcom is part of a new generation of independent agencies that provide service from senior professionals only, at affordable contract, project or hourly rates. Services include launch and rollout planning, media and analyst relations, case studies/customer success stories and white papers, creating collateral and/or ad copy, company newsletters, organizing and running special events, and creating Web site content.
TechMarcom clients include NatWest Bank, SoftLock.com, Monster.com, Kryptonite, and DiscJockey.com. The agency also serves as a sub-contractor to some of New England's larger PR firms.
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